SEO is NOT web design

A web design company does NOT have the knowledge or experience for SEO. Hiring a web designer for SEO is no different from having a dentist do a kidney transplant. Unfortunately, about 95% of so called “SEO services” are provided and marketed by web design companies. Paying for these low-quality services is not only a waste of time and money, but can also cause unintended negative results when these web design companies employ unethical techniques to trick search engines for high rankings.

SEO is NOT cheap

Many business owners think they can get No. 1 Google rankings for $200. The cost of truly effective SEO services should be comparable to the cost of other marketing strategies such as print ads, broadcast commercials, and Yellow Pages listings. However, SEO’s return on investment (ROI) is much higher than those of traditional advertisements.

SEO is VERY affordable

If you are one of the many business owners who pays $1,000s or $10,000s every month for obsolete, ineffective ads in the Yellow Pages, in newspapers and magazines, then you can afford top-quality search engine optimization service. You don’t have to increase your marketing budget by an extra penny. All you need to do is to reduce your spending on less effective marketing venues and invest in a good SEO service.

SEO is NOT a get-rich-quick scheme

Search engine optimization takes research, planning, execution, and patience. The success of your search engine optimization campaigns depends on many factors, one of which is the competition. While it is understandable that everyone wants a quick return, for highly competitive industries it can take up to 6 months or longer to see any dramatic results. However, SEO is internet marketing for the long run and you should not proceed with SEO for your short-term goals. Pay-Per-Click services like Google AdWords can be a quick alternative to SEO.

SEO is NOT a one-time effort

Think of it this way: your website is trying to build a long-term relationship with the search engines. As with any relationship, it takes effort to build it and of course it takes even more effort to maintain it. Many business owners think they can do a one-time SEO and then forget about search rankings. If you do, search engines will forget about your site.

High ranking is NOT SEO’s ultimate goal

Rankings help attract traffic, to be sure, but, unless you’re in the business of selling traffic instead of products and services, higher traffic doesn’t always translate into more leads and sales. Every business owner needs to focus on converting more visitors to customers, and every SEO campaign should aim at generating leads and sales.

If  an Sarasota SEO Expert could speak what would he or she say?

Not much.. because they are busy helping clients achieve top rankings on Google, Yahoo and MSN.  Being an SEO Expert is great but clients and client internet marketing efforts come first.  If you happen to be a client of mine, that is good news for you.

However, if you came here hoping to read something fun and unique then I am truly sorry. This post is about the extent of what is available for you.

But….

…If you came here because you are looking for an SEO Expert and Internet Marketing Consultant, then you have found the right website.  We are SeaBolt Group – Internet Marketing and Consulting and although we have managed to take the time to write this post, we should probably be working on your projects instead.

Do you need a Sarasota SEO expert and Internet Marketing Expertise?

We tend to focus on the Sarasota market but I do work all over the place and have clients in California, Virginia and partners in around the world.  That is the beauty of the internet, right? We can work from almost anywhere and your customers and prospects can find you, order you products and talk to you all online.

Assuming that they can find you in the noise…

… all the social media, video and competitors can sometimes get in the way. But hey…

… That is why you should hire a Sarasota SEO Expert!

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Our Internet marketing services include:

Today everyone is on email. And frankly for most of us it has become the preferred method of communication. Email is becoming more and more sophisticated in its ability to deliver meaningful communications and build customer relationships. Technology allows you to incorporate interaction, video, even applications directly into the body of your email.

An integrated email marketing campaign is not only a proven business communication tool — it is one of the fastest ways to reach out to new customers or stay in contact with existing clients. So whether you’re looking to build your email list, send a newsletter, implement a permission-based email campaign or survey your customers, we can build an email solution to meet your needs. Our team of experts will create a powerful and effective email solution to help you achieve your goals.
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You have to address both interactive channels and traditional avenues to reach your customers in today’s changing landscape. Our customers get both because we’re a hybrid offering the best in both interactive and traditional channels.

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