SEO is NOT web design
A web design company does NOT have the knowledge or experience for SEO. Hiring a web designer for SEO is no different from having a dentist do a kidney transplant. Unfortunately, about 95% of so called “SEO services” are provided and marketed by web design companies. Paying for these low-quality services is not only a waste of time and money, but can also cause unintended negative results when these web design companies employ unethical techniques to trick search engines for high rankings.
SEO is NOT cheap
Many business owners think they can get No. 1 Google rankings for $200. The cost of truly effective SEO services should be comparable to the cost of other marketing strategies such as print ads, broadcast commercials, and Yellow Pages listings. However, SEO’s return on investment (ROI) is much higher than those of traditional advertisements.
SEO is VERY affordable
If you are one of the many business owners who pays $1,000s or $10,000s every month for obsolete, ineffective ads in the Yellow Pages, in newspapers and magazines, then you can afford top-quality search engine optimization service. You don’t have to increase your marketing budget by an extra penny. All you need to do is to reduce your spending on less effective marketing venues and invest in a good SEO service.
SEO is NOT a get-rich-quick scheme
Search engine optimization takes research, planning, execution, and patience. The success of your search engine optimization campaigns depends on many factors, one of which is the competition. While it is understandable that everyone wants a quick return, for highly competitive industries it can take up to 6 months or longer to see any dramatic results. However, SEO is internet marketing for the long run and you should not proceed with SEO for your short-term goals. Pay-Per-Click services like Google AdWords can be a quick alternative to SEO.
SEO is NOT a one-time effort
Think of it this way: your website is trying to build a long-term relationship with the search engines. As with any relationship, it takes effort to build it and of course it takes even more effort to maintain it. Many business owners think they can do a one-time SEO and then forget about search rankings. If you do, search engines will forget about your site.
High ranking is NOT SEO’s ultimate goal
Rankings help attract traffic, to be sure, but, unless you’re in the business of selling traffic instead of products and services, higher traffic doesn’t always translate into more leads and sales. Every business owner needs to focus on converting more visitors to customers, and every SEO campaign should aim at generating leads and sales.
Authors bio is coming up shortly.