Search Engine Optimization for business owners |

Whether you are an small business owner or a Sarasota SEO Expert, Google local is a very important factor in getting targeted visitors to your website. Competitive markets like “Chiropractic” can have many pages of results. It is vitally important to be near the top.
If you do a local search on Google, from your computer and you will see why high rankings in Google local results are so important.  In competitive markets the local results are the only thing shown on the first half of the page. As an SEO Expert,  I see the crucial need for my clients to be near the top of these results.

So the question is fairly plain to see.  Is there a way to push a business higher in the Google local listings?  Lets see if we can help with this question.

With traditional SEO we are left with educated guesses at what Google’s algorithm is looking for to improve rankings, so we test different methods and gauge their success.  However,  recently a patent was given to Google for local search, so we must use this method of testing as well.  Some of this testing has shown positive results and we will share some of them with you below.

The most important factor is making sure all of your business information on the major data providers is identical and accurate as possible.  The goal is to make it easy for Google to verify and understand exactly what your business is about.  This will make you more relevant to people searching for your services and that is exactly what Google likes. The three data providers that are crucial to be listed in are: Localeze, InfoUsa and Acxiom.

Updating and creating profiles for your business on local directories is the next important step in this process.  Be sure the information matches as close as possible on directories like Superpages and Local.com.  This will again make it easier for Google to understand where your business belongs in local search.

Finally, you should have some positive user ratings on the Google local listings.  These are less important than the first two suggestions, but has shown some benefits in some cases. It is definitely worth having some stars in your favor.

The SeaBolt Group is dedicated to helping businesses learn how to dominate search engine marketing.  If you want to learn more go to our page dedicated to Sarasota Search Engine Optimization.  The SeaBolt Group specializes in Sarasota Fl SEO but can help any businesses make more money from the web.

SEO is NOT web design

A web design company does NOT have the knowledge or experience for SEO. Hiring a web designer for SEO is no different from having a dentist do a kidney transplant. Unfortunately, about 95% of so called “SEO services” are provided and marketed by web design companies. Paying for these low-quality services is not only a waste of time and money, but can also cause unintended negative results when these web design companies employ unethical techniques to trick search engines for high rankings.

SEO is NOT cheap

Many business owners think they can get No. 1 Google rankings for $200. The cost of truly effective SEO services should be comparable to the cost of other marketing strategies such as print ads, broadcast commercials, and Yellow Pages listings. However, SEO’s return on investment (ROI) is much higher than those of traditional advertisements.

SEO is VERY affordable

If you are one of the many business owners who pays $1,000s or $10,000s every month for obsolete, ineffective ads in the Yellow Pages, in newspapers and magazines, then you can afford top-quality search engine optimization service. You don’t have to increase your marketing budget by an extra penny. All you need to do is to reduce your spending on less effective marketing venues and invest in a good SEO service.

SEO is NOT a get-rich-quick scheme

Search engine optimization takes research, planning, execution, and patience. The success of your search engine optimization campaigns depends on many factors, one of which is the competition. While it is understandable that everyone wants a quick return, for highly competitive industries it can take up to 6 months or longer to see any dramatic results. However, SEO is internet marketing for the long run and you should not proceed with SEO for your short-term goals. Pay-Per-Click services like Google AdWords can be a quick alternative to SEO.

SEO is NOT a one-time effort

Think of it this way: your website is trying to build a long-term relationship with the search engines. As with any relationship, it takes effort to build it and of course it takes even more effort to maintain it. Many business owners think they can do a one-time SEO and then forget about search rankings. If you do, search engines will forget about your site.

High ranking is NOT SEO’s ultimate goal

Rankings help attract traffic, to be sure, but, unless you’re in the business of selling traffic instead of products and services, higher traffic doesn’t always translate into more leads and sales. Every business owner needs to focus on converting more visitors to customers, and every SEO campaign should aim at generating leads and sales.

If  an Sarasota SEO Expert could speak what would he or she say?

Not much.. because they are busy helping clients achieve top rankings on Google, Yahoo and MSN.  Being an SEO Expert is great but clients and client internet marketing efforts come first.  If you happen to be a client of mine, that is good news for you.

However, if you came here hoping to read something fun and unique then I am truly sorry. This post is about the extent of what is available for you.

But….

…If you came here because you are looking for an SEO Expert and Internet Marketing Consultant, then you have found the right website.  We are SeaBolt Group – Internet Marketing and Consulting and although we have managed to take the time to write this post, we should probably be working on your projects instead.

Do you need a Sarasota SEO expert and Internet Marketing Expertise?

We tend to focus on the Sarasota market but I do work all over the place and have clients in California, Virginia and partners in around the world.  That is the beauty of the internet, right? We can work from almost anywhere and your customers and prospects can find you, order you products and talk to you all online.

Assuming that they can find you in the noise…

… all the social media, video and competitors can sometimes get in the way. But hey…

… That is why you should hire a Sarasota SEO Expert!

If you are a small business (or hey, a BIG business for that matter), you need to be sure that you are listed in the Google’s local business center.  Take a look at this video and you will quickly understand how to get your business listed and increase your web generated customers.  Be sure to contact your Sarasota SEO expert for if you have more questions.

Web Design and Development

The Internet has emerged and become a major force in the world’s economy. An online presence is a must in today’s business environment. And there’s more to web design and development than an attractive home page. You must approach the design and development of your website as the vital business component it is. How it looks, acts and engages your audience is crucial to delivering results. And it has to be easy to navigate ensuring a positive customer experience.

We develop everything from single page mirco sites to full-blown robust web environments. Our creative teams specialize in delivering truly amazing online environments for our customers — sites that uniquely bridge that gap between functionality and creativity.

SeaBolt Group is dedicated to delivering powerful Internet solutions for a diverse range of client. Let us put our expertise to work for you whether your site needs to be online for a day or a lifetime.

Our Web Design services include: